Louis Vuitton shows social conscience,launches Young Art Project

"As leader of the luxury market it is important to have a social commitment too - one that is appropriate locally." Says Yves Carcelle, the chairman and CEO of the Louis Vuitton. Therefore, as a realization of its local social commitment, Louis Vuitton launches a Young Art Project in London, in partnership with five leading art institutions - Tate Britain, South London Gallery, Whitechapel Gallery, Hayward Gallery and the Royal Academy of Arts.

Aimed to provide 200 underprivileged students with easy access to art, “the Louis Vuitton Young Arts Project will see five panels of young people, all from different areas of London, interacting as part of a peer-led youth forum for the enjoyment and further understanding of art. The five panels, one from each institution, comprise young people aged 13-25 recruited from local borough schools and community youth groups", Louis Vuitton explains.

The initiative was launched at the Royal Academy of Arts in London. Speaking at the launch, the Mayor of London, Boris Johnson, endorsed the project, comparing the project as "the new Conservative philosophy”. He said: "London needs businesses like this to think creatively about what they can give back”. “It gives a new meaning to handbag economics."

Conducting social mission is one thing; advertising for the new flagship store is another thing. Notice the time of this Young Art Project. Right ahead of an ultra-glitzy re-launch of Louis Vuitton's flagship London store in Bond Street. This is just another smart PR campaign.

via louisvuittonebag.com