Before this World Cup, the most exciting topic for people was in the end who sponsored more teams in this World Cup, Nike or Adidas, Coca-Cola or Pepsi? Most brands were focused on beer, cola, snacks and other daily necessities. For most ordinary consumers at large, they are inexpensive and easy to buy. Who would have thought the cheapest but more than 5000 yuan Louis Vuitton bags would set the foot in the World Cup? You should know that before that, the one that was most closely associated with Louis Vuitton was sailing competition.
From 1983, Louis Vuitton sponsored the "America Cup" qualifying "the Louis Vuitton Cup." After 25 years of cooperation, "the Louis Vuitton Cup" and "Americas Cup" parted ways, but Louis Vuitton still does not now hold two events each year. To be sure, this time for the World Cup sponsorship is another important marketing strategy of Louis Vuitton. Louis Vuitton has always been good at advertising in a way to create a topic. Earlier this year, the TV ad of Louis Vuitton just gathered up Pele, Maradona, Zidane.
After the World Cup finals, LV ambassador just took out the special customized Louis Vuitton World Cup trophy from the Louis Vuitton case in front of audiences around the world. The LV's Logo was delivered to every audience through the TV screen. No matter the rich or poor, old or young, all saw the signature Louis Vuitton monogram. This communication effect, far from the Louis Vuitton lovers that rich girl Paris Hilton discovered on the micro-Bo and the Hollywood stars photographered in street.
JeromeValcke, Secretary-General of FIFA World Cup, described cooperation between Louis Vuitton and the World Cup, "the most beautiful girls in need of the most beautiful clothes, this is the effect we want." The only way to rely on luxury World Cup is the enormous influence of football on a range of sports events. For more authentic louis vuitton handbags, please fell free to visit http://www.louisvuittonebag.com.
Tuesday, November 23, 2010
World Cup Trophy in Louis Vuitton Case
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